The Hotel at Auburn University

CHIP GHINGA

VICTORY at TOOMER'S CORNER!

Chip Ghigna is an Alabama native from Homewood and a 2011 graduate of Auburn University, where he earned his B.A. in Studio Art. A practicing painter working in oils and acrylics, his artwork can be found in galleries and collections across the U.S. and France. This pillow features the Auburn tradition of rolling the trees at Toomer’s Corner.

FRONT
Embroidered toilet paper
BACK
Embroidered artist mark

Project Details

Company Overview

PILLOVV brings local artists’ work into hotel rooms through embroidered throw pillows. Each pillow features artwork by a local artist, giving guests a meaningful, place-based experience while supporting the local arts community and creating a retail revenue stream for the property.

Product Overview

Proposed custom decorative pillow for The Hotel at Auburn University. One potential design direction features Chip Ghigna’s artwork depicting the tradition of rolling the trees at Toomer’s Corner.

Pillows are made from organic cotton canvas and include recycled-fiber inserts.

Pricing

100–249 pillows: $80 each
250–499 pillows: $75 each
500+ pillows: $70 each

Suggested retail price: $160

Reorders under 100 units: $80 each

Minimum Order Quantity

100 pillows

Retail Opportunity

Hotels may offer the pillow for guest purchase at a suggested retail price of $160. Reorder MOQ is 10 units, allowing the property to replenish retail inventory in small quantities.

Timeline

Sample development: 12 weeks.
Production and delivery: 5 months after sample approval.

A complimentary physical sample is provided for review before production begins.

Artist Licensing

The artist receives a 10% royalty on the initial order and all future reorders. The royalty is included in the pricing above.

Care & Cleaning

Remove the insert before washing. Machine wash the cover cold, inside out, on a gentle cycle. Tumble dry low.

Blackwell Inn Example

The Blackwell Inn & Conference Center at Ohio State University currently generates approximately $14,000 in annual retail revenue from its custom PILLOVV collection. In-room placement turns the pillow into a retail product directly connected to the guest experience.