PILLOVV worked with The Blackwell Inn & Conference Center to bring local art into the rooms through custom textiles. The project included embroidered pillows, custom bed runners, and scarlet shams. The stories of the two artists are now part of the in-room experience and over $3,000 was earned by participating artists.

The Blackwell Inn  generates approximately $14,000 in annual retail revenue from its custom PILLOVV collection. In-room placement turns the pillow into a retail product directly connected to the guest experience.